Rethinking Retail: My shop is a snorkelling shop where you can try on the gear and then test it out in a pool within the shop
starting to add a feature wall similar to my lightbox, creating pathways of light to give a sensory experience
To create an experience thinking about having LCD screens inside the pool where you can choose the environment for where you want to test out the equipment. There is a touch screen pad just before entering the pool where this could happen.
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